Web Accessibility and SEO
Web accessibility and search engine optimization (SEO) are both about getting relevant content to users. Accessible content and search engine optimized content are both machine readable. Accessibility and SEO best practices are closely aligned. Proper alternative text for images, good heading structure, descriptive link text, descriptive and succinct page titles, ensuring keyboard accessibility, providing captions and transcripts, identifying the language of the page, using text instead of images when possible, providing clear and consistent navigation and page structure, and several other best practices help provide accessible and search engine friendly content.
