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Alternative Text

Difficulty: Beginner

Category:

  • Content
  • Presentation

Alternative text conveys the content and functionality (if present) of an image. It is very rarely a description of what the image looks like. When authoring alternative text, consider what the core information presented by the image is. Asking the question, “If you could not use the image, what text would you use to replace it?” is often a good test to determine appropriate alternative text.

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