{"id":2104,"date":"2013-10-30T09:41:24","date_gmt":"2013-10-30T13:41:24","guid":{"rendered":"http:\/\/www.equipmentlink.org\/blog\/?p=2104"},"modified":"2013-10-30T09:41:24","modified_gmt":"2013-10-30T13:41:24","slug":"alt-text-guidelines-web-tip-31-103013","status":"publish","type":"post","link":"http:\/\/www.equipmentlink.org\/blog\/?p=2104","title":{"rendered":"Alt Text Guidelines, Web Tip #31, 10\/30\/13"},"content":{"rendered":"<h2>Guidelines for Alternative Text<\/h2>\n<p><b>Difficulty:<\/b> Advanced<\/p>\n<p><b>Category:<\/b><\/p>\n<ul>\n<li>Content<\/li>\n<li>Presentation<\/li>\n<\/ul>\n<p><a href=\"http:\/\/webaim.org\/techniques\/alttext\/\">Alternative text<\/a> for images can be presented either in the alt attribute of the image (&lt;img alt=&#8221;Acme Logo&#8221; src=&#8221;logo.jpg&#8221;&gt;) or in text near an image (e.g., an image text caption). When a caption or surrounding text provides the full content of the image, the image can generally be given a null or empty alt attribute (alt=&#8221;&#8221;) to avoid redundancy. Screen readers identify the presence of images, so it is not important to indicate in alt text that it is an image (i.e., avoid &#8220;image of&#8230;&#8221; or &#8220;graphic of&#8230;&#8221;), however it may be useful to inform the user if an image is a photograph, illustration, chart, etc. if this information is considered central to the content of the image.<\/p>\n<div class=\"al2fb_like_button\"><div id=\"fb-root\"><\/div><script type=\"text\/javascript\">\n(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/en_US\/all.js#xfbml=1&appId=149587675112835\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, \"script\", \"facebook-jssdk\"));\n<\/script>\n<fb:like href=\"http:\/\/www.equipmentlink.org\/blog\/?p=2104\" layout=\"standard\" show_faces=\"true\" share=\"false\" width=\"450\" action=\"like\" font=\"arial\" colorscheme=\"light\" ref=\"AL2FB\"><\/fb:like><\/div>","protected":false},"excerpt":{"rendered":"<p>Guidelines for Alternative Text Difficulty: Advanced Category: Content Presentation Alternative text for images can be presented either in the alt attribute of the image (&lt;img alt=&#8221;Acme Logo&#8221; src=&#8221;logo.jpg&#8221;&gt;) or in text near an image (e.g., an image text caption). When a caption or surrounding text provides the full content of the image, the image can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","ngg_post_thumbnail":0,"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2104"}],"collection":[{"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2104"}],"version-history":[{"count":1,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2104\/revisions"}],"predecessor-version":[{"id":2105,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2104\/revisions\/2105"}],"wp:attachment":[{"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2104"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}