{"id":2049,"date":"2013-09-25T09:16:03","date_gmt":"2013-09-25T13:16:03","guid":{"rendered":"http:\/\/www.equipmentlink.org\/blog\/?p=2049"},"modified":"2013-09-25T09:16:03","modified_gmt":"2013-09-25T13:16:03","slug":"alternative-text-web-tip-27-92513","status":"publish","type":"post","link":"http:\/\/www.equipmentlink.org\/blog\/?p=2049","title":{"rendered":"Alternative Text, Web Tip #27, 9\/25\/13"},"content":{"rendered":"<h2>Alternative Text<\/h2>\n<p><b>Difficulty:<\/b> Beginner<\/p>\n<p><b>Category:<\/b><\/p>\n<ul>\n<li>Content<\/li>\n<li>Presentation<\/li>\n<\/ul>\n<p><a href=\"http:\/\/webaim.org\/techniques\/alttext\/\">Alternative text<\/a> conveys the content and functionality (if present) of an image. It is very rarely a description of what the image looks like. When authoring alternative text, consider what the core information presented by the image is. Asking the question, &#8220;If you could not use the image, what text would you use to replace it?&#8221; is often a good test to determine appropriate alternative text.<\/p>\n<div class=\"al2fb_like_button\"><div id=\"fb-root\"><\/div><script type=\"text\/javascript\">\n(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/en_US\/all.js#xfbml=1&appId=149587675112835\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, \"script\", \"facebook-jssdk\"));\n<\/script>\n<fb:like href=\"http:\/\/www.equipmentlink.org\/blog\/?p=2049\" layout=\"standard\" show_faces=\"true\" share=\"false\" width=\"450\" action=\"like\" font=\"arial\" colorscheme=\"light\" ref=\"AL2FB\"><\/fb:like><\/div>","protected":false},"excerpt":{"rendered":"<p>Alternative Text Difficulty: Beginner Category: Content Presentation Alternative text conveys the content and functionality (if present) of an image. It is very rarely a description of what the image looks like. When authoring alternative text, consider what the core information presented by the image is. Asking the question, &#8220;If you could not use the image, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","ngg_post_thumbnail":0,"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2049"}],"collection":[{"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2049"}],"version-history":[{"count":1,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2049\/revisions"}],"predecessor-version":[{"id":2050,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2049\/revisions\/2050"}],"wp:attachment":[{"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2049"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.equipmentlink.org\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}